Released: 8 September 2006
Mothercare makes it easier for customers by providing access details on directenquiries.com
Mothercare will from tomorrow, provide full details of their facilities for customers with specific access needs through the Nationwide Access Register, directenquiries.com. This specifically includes information for parents with pushchairs, disabled people and details of baby changing facilities.
Mothercare has joined Direct Enquiries as a result of the wide ranging information provided for parents as well as disabled people.
Directenquiries.com, receives over 1.3 million hits per month and has recently been described on the BBC as being at the “very tip of the public service iceberg”.
Mothercare Head of Human Resources Retail, John Lambert said: “The Direct Enquiries site lets customers review the access facilities in any of our stores before leaving home to go shopping. We are committed to creating an enjoyable shopping experience for all our customers and this service provides all of them with the freedom to choose the store which best suits their needs.”
Direct Enquiries, chief executive Grant Kennedy said: “Mothercare’s decision to join the register highlight’s growing awareness amongst high street retailers that good access and facilities are vital for improving customer service. By improving the access for parents and disabled people they are not only demonstrating their commitment to customer service but also driving sales.”
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Notes to Editors
Directenquiries.com, was set up as the Nationwide Disabled Access Register in 2002 in partnership with RADAR (Royal Association for Disability and Rehabilitation) and The Employers' Forum on Disability. During the past 12 months the information available has grown to include access for parents with pushchairs as well as the general public. This allowed directenquiries.com to rebrand as The Nationwide Access Register in January 2006.
Directenquiries.com is the only UK directory specifically designed for companies to showcase their disabled access and other facilities. On average, directenquiries.com receives over 1.3 million hits each month from people looking for businesses, organisations and services with the disabled access they require. Registration is only £35 per year, per location, for which companies receive the following:
- Nationwide registration on directenquiries.com detailing company name, address and other contact details, including links to their website, should they have one
- Access to the Action Plan
- A “More Information” section, equivalent to five pages of A4, updateable on a daily basis. This allows businesses to include information on forthcoming additions or changes to their disabled access as well as useful information about their business in general
- Feedback facility to provide customer comments and opinions
For users, directenquiries.com provides a full directory service for UK companies detailing the access and facilities available at those registered with directenquiries.com. The register currently includes disabled access information on leading high street names such as Boots, LloydsTSB, Argos, Gap, John Lewis, Sainsbury’s, Asda, Costa Coffee, Pizza Express, PC World and Waterstone’s as well as thousands of small and independent businesses. The disabled access information encompasses everything from parking, entrances, lifts, toilets, counter heights, wheelchair and pushchair access to staff assistance and auxilliary aids such as Braille, large print and induction loops.
For further information, images and interviews please contact us on 01344 360101 or e-mail press@directenquiries.com
www.directenquiries.com